Email Marketing is a reletatively new concept, and many businesses are just starting to sit up and take notice at the effectiveness and the huge cost saving benefits that it has to offer. But as usual its a learning curve and first time out you need guidance and help in getting the best return. You start with your database and making sure that it is clean. Once satisfied with your database and the elements that you intend targetting you move onto your campaign. This is no different than any promotional piece that you would normally prepare for printing or publishing except this time around it its going out via your email.
The benefits are that it is targetted, very cost efficient, trackable and its effectiveness can be monitored.
If you need more information on the power of email marketing or HTML Newsletters talk to John on 086 258 6217