A good logo design should be
Eye Catching: Use clear font so that it easy to read and easy to identify. Use attractive and unique color scheme to avoid misunderstanding with other logos or products.
Memorable: It should be simple enough to convey a clear message and create positive image of your company in customer’s mind.
Flexibility: Your logo design must be flexible enough to work in all media.
Keep it simple: People are drawn to simple logos because they are easy to understand and remember.
Typography: Select Fonts that are easy to read and understandable. Most good logo designers use simple typography and avoid complex fonts as they date to quickly.
Colors: Good logo design should work well in black and white. If your logo not look good in black and white it would not look good in any other colors.
Unique: Another important feature of good logo is ability to stand out from crowd.
Long life: logo design should be future oriented so that it can convey its message over a long period of time. It must also be able to adapt to change.
If you need more information on logo design feel free to call John on 086 258 6217